Acute shortage of healthcare professionals in hospitals: Study

Source: http://www.business-standard.com

Ninety nine percent of Indian hospitals are dealing with acute shortage of healthcare professionals and severe challenges in acquiring the right talent, a study revealed here Saturday.

The study, Healthcare Talent Issues, conducted to map the talent crunch in the healthcare delivery industry, stated that in 70 percent of the hospitals surveyed the positions of doctors have remained vacant for at least 2-6 months.

Over 88 percent of the hospitals in India take 2-8 months to fill senior positions and at least 15 days to 3 months to fill junior level positions.

“Hospitals have a tough time when it comes to recruiting topline experts. It’s not just talent crunch which is the major problem but reaching out to the right talent. I believe the insights from the study will help in streamlining efforts stakeholders are putting in to meet the challenge of talent crunch in the healthcare sector,” said M.C. Misra, director, All India Institute of Medical Sciences, who released the report here.

According to the report, apart from the lack of doctors in the country, the medical practitioners are interested in running their own clinics. Migration to foreign countries is another reason for the dearth of talent in the medical arena.

As per WHO 2013 statistics, there are less than 6 doctors per ten thousand people in India which is a far more disproportionate ratio when compared to the global average of 15 doctors per 10,000 people.

Arvind Pandit, co-founder and CEO of VIA Health Resources, said: “This is not a problem we can solve overnight, however, we could try and attack this issue at multiple levels. We could take some steps towards a creation of a central database which allows for speedy identification of relevant talent.”

“The process followed could possibly move from being ad-hoc, as it is currently, to a more rigorous and efficient process. Finally developing a sound yet flexible compensation system that balances the financial impact of delayed recruitment with business results could go a long way towards addressing the problem,” he said.

 

Techmed presents State Level Talent Search for Life Sciences Award 2014

Techmed wishes to introduce themselves , as a trend setter and a fore runner in the field of Healthcare Industry since 2008, for its Hospital Lab Management (HLM) services. They have their wings spread across Tamilnadu, Karnataka and Orissa, with 50 centers, 15 cities.

As a CSR activity , they extend their  services to the academic arena. They propose to hold a “State Level Talent Search –TECHMED QUEST to promote the scope of life sciences, to inspire and recognize the students of the field.

This event is being organized strictly as an educational activity in the interest of student folk of the Life Sciences to enrich, update and equip themselves with advanced Skills & Knowledge and Training. Techmed provides assistance to students by way of Internships, Training & Projects etc. This is a great opportunity for the students from various sections to exhibit their talent and win Scholarships to pursue their education.

The objective of this program is to create awareness on the scope of the field and create a career path for their bright future.

The event is proposed to be held at state level on 12th October (prelims) and Finals and the Award function on 18th October’14.

Around 800 hospitals and 5000 students from 200 Colleges across the state are invited to participate in this forum.

Please click on the following links for more information on the program :

Program Poster 

Program Details

 

PF Authorities targeting Healthcare Establishments

The Employees Provident Fund Organisation has recently in a cirucular dated 1st August 2014 has proposed to increasea the limit of Coverage for PF from the existing Rs.6500/- Limit to Rs.15000/-. The circular has notified the area enforcement officers to list out visible establishments like Hospitals, Diagnostic Centres, Maternity Centres, Hotels, Restaurants, Schools, Workshops, Showrooms of Branded Companies etc., and submit a report to the Regional Provident Fund Commissioners.

In view of the notification, Companies operating in these domains have to be ready and carry out preparatory activities to bring employees under above mentioned ceiling to be covered under Provident Fund.

For More Details download the Notification Here – PF Notification

Accreditation must for hospitals in State Insurance Scheme

Source: The Hindu

In an attempt to establish standards of care for patients and safety in healthcare institutions in Tamil Nadu, the Chief Minister’s Comprehensive Health Insurance Scheme (CMCHIS) is contemplating making accreditation mandatory for hospitals seeking empanelment as part of the scheme.

A couple of protocols, pre-accreditation entry-level standards for hospitals and the other for smaller healthcare organisations have already been readied and issued as a circular, besides being hosted on the CMCHIS website.

“The idea is that even if the patients are not paying for the treatment, the government is. It is not charity that the hospitals are doing, and patients need to get the best,” a Health Department official said.

This is seen as the first move to bring both private and public healthcare institutions within the ambit of quality regulation, something that is achieved merely by self-motivation currently.

The standards have been evolved in consultation with the National Accreditation Board for Hospitals (NABH), and are in fact inspired by their entry-level accreditation standards that make it easier for hospitals to imbibe quality control culture.

“Earlier, hospitals which could not afford the process of quality control would just stay away. But, we are now offering them a foot in the door,” K.K. Kalra, CEO, NABH, had told The Hindu earlier.

The CMCHIS staff will first seek to orient hospitals on these standards before beginning the process of pre-accreditation, according to officials.

It is expected that at a certain point, accreditation for a hospital will become a pre-condition for empanelment in the government insurance scheme.

Existing hospitals that do not have accreditation will also be eased into the process, officials said.

United India Insurance, the insurance partner for the State government in this venture, seems equally enthused by this move.

Asha Nair, director and general manager, United India Insurance, said, “I would be very happy if this can be implemented. It means we are ensuring a minimum quality of service for all healthcare consumers across the board.”

The ideal would be to make it qualifying criteria for new hospitals that apply for empanelment.

Hospitals that have already been empanelled can be given time and a deadline to get accreditation, she said.

INTERNATIONAL WORKSHOP ON ADVANCING FRONTIERS OF PAEDIATRIC CARDIAC SCIENCES

Dear Friends,

We are glad to inform you that Frontier Lifeline Hospital & Dr.K.M.Cherian Heart Foundation, in collaboration with University of Minnesota, Minneapolis, University of Hanover, Germany and University of Zurich, Switzerland is organizing an International workshop on “ADVANCING FRONTIERS OF PAEDIATRIC CARDIAC SCIENCES” on the 14th & 15th July 2014.

The highlight of the program will be “WETLAB WITH IMPLANTATION TECHNIQUES FOR HEARTWARE VENTRICULAR ASSIST DEVICES” by Prof. Michael Hubler, Zurich.

PROGRAM DETAILS

Date: 14th & 15th July 2014

Time: 8 AM to 5.30 PM

Venue: FRONTIER MEDIVILLE, Elavur, Edur Village, Gummidipoondi

Registration Fee: Rs.2500/-

Please Click on the link for Program Brochure International Workshop – Frontier

For Registrations Contact:

Dr.T.M.Rao

Medical Superintendent

Ph: 9940363388

Desk Enquiries:

Ms.Cheryl / Ms.Priya Kumar

Ph: 044 42017575 Extn: 201 / 291

Pricing in private hospitals needs to be monitored: NIC chief

Source: The Hindu Business Line

Public sector insurer, National Insurance Company (NIC) on Wednesday made a strong pitch for monitoring pricing in private hospitals and a need for a regulator in this regard.

According to AV Girija Kumar, Chairman and Managing Director, NIC, there was a need to have a regulator who would monitor pricing in private hospitals and stop them from charging exorbitant rates.

“There is a need for monitoring pricing in private hospitals,” he told newspersons on the sidelines of an interactive session organised by the MCC Chamber of Commerce & Industry.

“Healthcare financing and delivery should be integrated and this will help the insured people immensely,” he added.

"Acquiring Patients through Medical Tourism" – Value Factor Session 7

Introduction

Value Added Corporate Services and X Factor Innovations are back with Value Factor – Session 7.  This is the next session of Healthcare Marketing Series. This session of Value Factor revolves around the topic of  ’Acquisition Of Patients Through Medical Tourism’

As you all know Value Factor is a joint knowledge sharing initiative by Value Added Corporate Services & X Factor Innovations.  It is a series of events where all verticals and related areas of Healthcare Marketing is discussed.  

Details 

Topic : ‘Acquisition Of Patients Through Medical Tourism’

Exclusive Demo on “Healthcare CRM” – A Powerful Tool for Healthcare Marketers

Event Details

Date : Friday, 27th June 2014

Time : 3.30 pm to 6 pm followed by Hi-Tea

Venue : 

“Andhra Chamber of Commerce”
Velagapudi Ramakrishna Building,
New No.23, Third Cross Street, P.B.No.3368,
Nandanam, Chennai 600035

Google Maps Link: http://goo.gl/maps/1jN1K

Registration

Click Here to register.  There is no participation fee.

For further queries, please contact

Satish Kumar : satish@valueadded.in | +919840842530
Chitra Baskar : info@xfactorindia.com | +919840829042

Value Added Office : +914424462337

Conference on Healthcare Branding, Marketing & Profitability

HEALTHCARE BRANDING, MARKETING & PROFITABILITY

Sat, 19th July 2014, Chennai

AMEN, India’s leading Healthcare Management Event Organizers, in association with Value Added Corporate Services, Chennai present a 1 Day Conference and Knowledge Forum on HEALTHCARE BRANDING, MARKETING & PROFITABILITY on Saturday, the 19th of July 2014 at Chennai. Some of the finest speakers across the country will talk about ways of increasing profitability through effective Brand Strategy, Advertising, Social Media Marketing, Medical Tourism etc.

As consumers become more engaging in their Hospital & Healthcare decisions, Entrepreneurs should take banding as top priority. Until recently, Hospitals never felt the need to advertise their services .. but fierce competition has forced them to brand and market their services to retain even their local consumers.  With increased attention of the consumers to their healthcare options and services, a positive brand recognition has become increasingly critical. In order to develop a strong brand, hospitals must gauge the likes and dislikes of its consumers as great hospital brand appeals to those that connects with its people. Therefore as competition increases, hospitals and healthcare organizations need the right mix of Branding and Marketing that will definitely impact their Profitability.

  • Organized by : AMEN
  • In association with : Value Added Corporate Services
  • Media Partners
    • Healthcare Executive
    • Healthbiz India
    • Medgate Today
    • eHealth
  • Internet Partner : Medicards
  • Electronic Media Partner : Care World TV

TOPICS & DISCUSSION

  • Hospital & Healthcare Branding and Advertising.
  • Current Trends, Issues and Future Challenges in Hospital Marketing
  • Effectively Positioning & Re-positioning your Brand.
  • Dos and Dont’s in Positioning your Brand
  • International Marketing Strategies
  • Innovative Techniques for Medical Tourism.
  • Social Media Marketing for Healthcare.
  • Make the best out of Facebook, LinkedIn, and Twitter in Marketing your service.
  • Selling strategically to enhance Profitability.
  • CRM (Customer Relationship Management) in Healthcare and its impact on Profitability
  • Internal Marketing and achieving Customer Delight.

LIST OF CONFIRMED SPEAKERS WILL BE SHARED AFTER JUNE 20th 2014. HOWEVER, REGISTRATION IS OPEN !!

OTHER FEATURES

  • An interactive PANEL DISCUSSION on Legal issues & Ethics in today’s Healthcare Marketing processes
  • Case Studies and practical examples shared by Stalwarts from the Industry
  • An innovative Networking opportunity for all Participants.
  • Delegates include Members and Key Decision makers from Top Management of Hospitals and Healthcare Organizations
  • Organized by one of India’s leading Healthcare Management Event Organizers

REGISTRATION 

CLICK HER FOR Registration_Form

  • DELEGATES
    • Individual Delegate : Rs. 5000 per head
    • Group (3+) from one organization : Rs. 3500 per head
  • STUDENTS
    • Individual Student : Rs. 2500 per head
    • Group (5+) from one Institute : Rs. 2000 per head
  • FOREIGN NATIONAL
    • $ 150 (USD) per head

SPECIAL DISCOUNT (Early Bird) FOR DELEGATES REGISTERING BEFORE 20th June 2014

Registration FEE includes :

  • Conference – Full Day
  • Lunch and High Tea
  • Knowledge Material : Presentations of the Speakers *
  • Conference Kit including Folder, Pad, Pen and other necessary accessories
  • Participation Certificate
  • Photographs of the Conference

subject to acceptance by the speaker

HOW TO REGISTER

OPTION I : COURIER

Courier a DD drawn in favour of “AMEN Business Solutions” payable at Bangalore along with duly filled Registration Form to the address mentioned below :

AMEN
No. 233, 6th Main, Rajeevgandhi Nagar, Near Lourdes School,
Nandini layout, Bengaluru – 560096,
Karnataka State, India. 

Ph : 09742439404 / 09035189825


Once Registration Form along with the respective DD is received, our Executive would call / Email you and furnish the required details and confirm Registration…

OPTION II : (ONLINE MONEY TRANSFER) :

Carry out an Online Money transfer / RTGS to the following Account :

Account Name : AMEN Business Solutions
Account Type : Current Account
Account Number : 1145201001640
Bank : Canara Bank
Branch : Rajajinagar 1st Block, Bangalore
IFSC Code : CNRB0001145
Swift Code of Foreign Dept. Bangalore : CNRBINBBLFD

Note : In case of RTGS / NEFT (Online Money Transfer), Registration form can be scanned and sent by Email

PLEASE NOTE (Important)

  • Registration Fee is Non-refundable or Non-transferable against any other event. However change in Delegate / Student is possible
  • Students are requested to send /produce a photocopy of their college IDs along with the Registration Form and Fee. Only Students pursuing FULL TIME course are valid for Student Fee.
  • You would receive confirmation of Registration by Email.
  • Physical Receipts and Certificates would be handed over to you on the day of the event
  • Organizers would not be responsible for cancellation / postponement of the Event due to any kind of Natural / Man-made Disaster or unfavorable situation / incident.
  • 15 Minutes of the Conference would be dedicated to Sponsors (if any)

WHO SHOULD ATTEND

  • Hospital & Healthcare Promoters
  • CEOs and Managing Directors
  • Hospital Administrators and Managers
  • Healthcare Branding and Marketing Professionals & Consultants
  • Healthcare Entrepreneurs
  • Healthcare Management Consultants
  • Healthcare Management Students

VENUE

Hotel Ramada
Gandhi Irwin Bridge Road,
Next to CMDA Building, Ansari Estate, Egmore,
Chennai, Tamil Nadu 600008

 

CONTACT

Sajitha Nair

Manager Operations – Events

AMEN

Ph: +91 9742439404

Email: sajitha@amenbs.com

 

Tamilnadu mulls accreditation for hospitals offering health insurance

Source: The Hindu Business Line

Tamil Nadu plans to get hospitals offering healthcare services under the State-sponsored health insurance accredited for quality. The move is expected to help healthcare providers adopt standard operating procedures and free patients from needless expenditure necessitated by infection, wrong diagnosis and surgical errors.

The National Accreditation Board For Hospitals and Healthcare Providers will look at 149 objective parameters for entry-level acceptance for small hospitals. For hospitals with bed strength above 50, the board has set over 600 standards. Infection control, pharmacy management, care of patients and patient rights are among key benchmarks. Health centres need pay Rs.10,000 as certification fees, and State health officials are keen to get a good portion of the 834 government and private hospitals offering the insurance scheme.

J Radhakrishnan, Tamil Nadu Health Secretary, said smaller health centres should play a proactive role in getting their facilities accredited so that the scheme could expand further.

C Vijayabaskar, Health Minister, Tamil Nadu, said a meeting to discuss modalities of getting these hospitals accredited and estimate the associated expenditure will take place soon.

He added that the State health scheme has touched over seven lakh lives so far, spending close to Rs.1,509 crore since its inception in January 2012. Over 2.74 lakh patients have received life-saving surgeries at Government hospitals. The scheme has expanded its coverage to 1,016 diseases now, and is looking at including heart transplants.

Improved quality reduces large needless costs for all stakeholders – the insurer, the hospital and the State, said Somil Nagpal, a World Bank health specialist analysing Government health schemes in the country. He co-authored a report “Government-sponsored Health Insurance in India-Are you Covered?” It concluded saying a fourth of India’s population by 2010 was benefited by different ways from Government health schemes.

“Costs of excessive healthcare due to wrong diagnoses and mistakes during surgeries touched $41.5 billion in 2006, a number equal to total healthcare expenditure in India during the year,” he said, adding that the NABH has only 250 hospitals accredited in a country of over one lakh health centres.

Avoiding doctor-centric Health Solutions

Source: The Hindu

The old adage ‘health is wealth’ was given legitimacy by no less a personage than Professor Jeffrey Sachs, who in 2000, chaired the World Health Organization’s Commission on Macroeconomics and Health (CMH). The CMH report brought forth indisputable evidence of the link between health, development and wealth, arguing that neglect of health entails real costs to the economy — in terms of household expenditures incurred on buying drugs rather than nutritious foods, investments for hospitals rather than factories that generate jobs and impair growth due to reduced productivity and so on. As these impacts are not as easily perceptible as say the closure of a factory, they are routinely forgotten in policy dialogues in India.

Immediate concerns

The Bharatiya Janata Party’s stunning victory raises two immediate concerns: one, the focus on economic growth visualised in terms of physical infrastructure to the exclusion of the social sector, namely health and education; and two, the ideology of ‘minimum government and maximum governance’, so often stated by Narendra Modi in his election speeches. Such a formulation may be appropriate for economic sectors but in the context of health, it could imply a government reneging from its duty to provide primary health care, both preventive and curative, and universal access to public goods like piped water, nutrition and sanitation.

The economic growth and development dialogue needs to centre round the human capability dialogue — that it is the educated and healthy that create wealth, not the illiterate and sick. And given that health markets are plagued by failures due to asymmetry of information, state intervention becomes imperative for ensuring access to public goods. In other words, no country can be “shining” or “incredible” with a balance sheet that shows 40 per cent of its children malnourished, 69 per cent defecating in the open and less than 30 per cent having access to piped water in rural areas, productive lives being cut short by tuberculosis and other infections, and emergence of non-communicable diseases affecting the rich and poor alike.

There is little doubt that the nation’s health is in a critical state and needs immediate attention. The compulsions of earlier coalition politics resulted in soft pedalling on substantive issues that directly impacted outcomes. As each crisis loomed, a knee-jerk policy response was provided. While the United Progressive Alliance government can legitimately take credit for having finally eliminated polio, reduced by half the incidence of HIV/AIDS and accelerated the reduction in maternal and infant mortality, it failed to take hard decisions on two vital issues: the availability and quality of human resources in health and forging intersectoral linkages with social deteriments viz water, sanitation and nutrition.

Doctor-centric approaches serve vested interests in opening more medical colleges in the absence of systems that make them accountable to the quality of the product they produce. The manner in which the private sector is given easy passage to open medical colleges is no less a scam than the 2G — the “presumptive loss” to be calculated in terms of the consequences an unsuspecting patient could face due a poorly trained doctor. In fact, the recent report of U.K. removing from its rolls a large number of Indian doctors due to inadequate training hardly behoves well for India claiming its place in competitive global health markets. Achieving aspirational goals of Universal Health Coverage and the more immediate ones of arresting disease and bringing down morbidity will be dependent on initiating reforms related to assuring the quality of our doctors, our ability to paramedicalise primary care, the effective utilisation of technology and the active engagement of the lay public in the governance of health.

The new government has the onerous responsibility of making up for lost time. It is creditable that Mr. Modi seeks inspiration for his growth model from China and Japan rather than the U.S., which is a high-cost, specialist-driven model. China and Japan did not jump into health rights or health security for all without first attacking the causal factors responsible for ill-health. China started its “healthy China” narrative by first ensuring simpler and more basic services like access to water and toilets, good nutrition, access to public health at the community level and promotive health for forming sanitary habits like drinking boiled water, bringing to mind Mr. Modi’s call for instilling the values of cleanliness and hygienic habits in his thanksgiving speech in Varanasi. The difference in outcomes between China and India (in the table) will explain the importance of the paths we have chosen.

The question boils down to choices in resource allocations. Achieving universal access to the basket of public goods listed above requires an estimated Rs.10.8 lakh crore against which the Planning Commission has barely allotted 40 per cent during the 12th Plan period. Primary health care is itself underfunded — just meeting the National Rural Health Mission standards needs 3 per cent GDP against which hardly 1 per cent is being allotted.

The new government must undertake institutional reform to assign to the different layers of governance their functional responsibilities.

Highest priority must be accorded to resource allocation for public goods and implementation must be monitored at the Prime Minister level. Attention to water and sanitation alone will bring down morbidity and mortality by half and improve public health in a manner that doctors, medicines and hospitals may not be able to do.

Issues such as pricing, patenting, international agreements, quality control and regulation of drugs must be integrated and a cohesive drug policy formulated.

Multiple schemes related to nutrition — the Public Distribution System, food law, mid-day meal and Integrated Child Development Services programmes — must be revamped and integrated. This will reduce wastage and duplication.

The relationships between public and private sector in health, between the Centre and States, between the various hierarchies of human personnel such as doctors, nurses and paramedics, and between allopathy and other systems of medicine must be reworked through a broad and consultative process, which will reduce duplication and enable more cost-effective use of resources.

Finally, central funding must be provided to States (conditional to good governance) in terms of a State policy on human resources — training, recruitment and deployment and establishment of systems that ensure the synchronisation of all inputs.

India does not need any more reports. What is needed is sheer hard work to implement recommendations already available.