Dear Friends,

We are glad to inform you that Frontier Lifeline Hospital & Dr.K.M.Cherian Heart Foundation, in collaboration with University of Minnesota, Minneapolis, University of Hanover, Germany and University of Zurich, Switzerland is organizing an International workshop on “ADVANCING FRONTIERS OF PAEDIATRIC CARDIAC SCIENCES” on the 14th & 15th July 2014.

The highlight of the program will be “WETLAB WITH IMPLANTATION TECHNIQUES FOR HEARTWARE VENTRICULAR ASSIST DEVICES” by Prof. Michael Hubler, Zurich.


Date: 14th & 15th July 2014

Time: 8 AM to 5.30 PM

Venue: FRONTIER MEDIVILLE, Elavur, Edur Village, Gummidipoondi

Registration Fee: Rs.2500/-

Please Click on the link for Program Brochure International Workshop – Frontier

For Registrations Contact:


Medical Superintendent

Ph: 9940363388

Desk Enquiries:

Ms.Cheryl / Ms.Priya Kumar

Ph: 044 42017575 Extn: 201 / 291

Notification relating to Companies(Cost Records and Audit) Rules

Source :

June 30, 2014

The Ministry has issued notification relating to the Companies (Cost Records and Audit) Rules, 2014 under section 148 of the Companies Act, 2013. The last date for filing application for appointment of cost auditor under earlier rules was 30th June, 2014. Keeping this in view the new rules have been notified today. These rules supersede eight sets of rules notified under the Companies Act, 1956. The new rules specify four classes of companies which shall be required to maintain cost records and who will be subject to cost audit. Relevant e-Forms would be made available on the MCA portal shortly.

The Notification is available on the Ministry’s website at  –

Also the notification can be downloaded from here

cost audit rules – 30-06-2014







Corporate Affairs Ministry Tweaks Cost Audit Norms

June 30,2014

New Delhi:

The government on Monday said only a certain class of companies, including those producing defence equipment, would be subject to cost audit.

Companies engaged in activities that involve public interest and those into making certain kinds of medical devices would also be covered under the new rules.

The Corporate Affairs Ministry, which is implementing the new companies law, has made changes to cost audit rules.

In a late evening press release, the ministry said the new rules would supersede those notified under the Companies Act, 1956.

“The new rules  specify four classes of companies which shall be required to maintain cost records and who will be subject to cost audit,” it said.

The latest notification pertains to Companies (Cost Records and Audit) Rules, 2014 under section 148 of the Companies Act, 2013.

According to the ministry, the companies engaged in the production of goods in strategic sectors such as machinery and mechanical appliances used in defence, space and atomic energy sectors excluding any ancillary items would have to carry out cost audits.

Entities engaged in manufacturing of arms and ammunitions would also come under this ambit.

Besides, entities engaged in an industry regulated by a sectoral regulator or a ministry or department of the central government would be covered under cost audit rules. These include aeronautical services of air traffic management, roads and other infrastructure projects, drugs and pharmaceuticals, sugar and industrial alcohol, and fertilisers.

Companies operating in areas involving public interest such as railways and firms that are into production, import and supply or trading of certain medical devices would also have to maintain cost records.

“…in the case of a company engaged in multiple products, any product or device for which the individual turnover (from such specific product or device) is Rs. 10 crore or more, or one third of the turnover, whichever is less” would be covered, as per the ministry’s notification.

With regard to companies that are into one specific product or device, the cost audit rules would be applicable if the entity has net worth of Rs. 150 crore or more or the turnover is Rs. 25 crore or more.

Source : NDTV Profit –


Pricing in private hospitals needs to be monitored: NIC chief

Source: The Hindu Business Line

Public sector insurer, National Insurance Company (NIC) on Wednesday made a strong pitch for monitoring pricing in private hospitals and a need for a regulator in this regard.

According to AV Girija Kumar, Chairman and Managing Director, NIC, there was a need to have a regulator who would monitor pricing in private hospitals and stop them from charging exorbitant rates.

“There is a need for monitoring pricing in private hospitals,” he told newspersons on the sidelines of an interactive session organised by the MCC Chamber of Commerce & Industry.

“Healthcare financing and delivery should be integrated and this will help the insured people immensely,” he added.

"Acquiring Patients through Medical Tourism" – Value Factor Session 7


Value Added Corporate Services and X Factor Innovations are back with Value Factor – Session 7.  This is the next session of Healthcare Marketing Series. This session of Value Factor revolves around the topic of  ’Acquisition Of Patients Through Medical Tourism’

As you all know Value Factor is a joint knowledge sharing initiative by Value Added Corporate Services & X Factor Innovations.  It is a series of events where all verticals and related areas of Healthcare Marketing is discussed.  


Topic : ‘Acquisition Of Patients Through Medical Tourism’

Exclusive Demo on “Healthcare CRM” – A Powerful Tool for Healthcare Marketers

Event Details

Date : Friday, 27th June 2014

Time : 3.30 pm to 6 pm followed by Hi-Tea

Venue : 

“Andhra Chamber of Commerce”
Velagapudi Ramakrishna Building,
New No.23, Third Cross Street, P.B.No.3368,
Nandanam, Chennai 600035

Google Maps Link:


Click Here to register.  There is no participation fee.

For further queries, please contact

Satish Kumar : | +919840842530
Chitra Baskar : | +919840829042

Value Added Office : +914424462337

CSR rules should be interpreted liberally, says government

New Delhi: In its latest clarification on the new companies law, the corporate affairs ministry said on Thursday that rules regarding corporate social responsibility should be “interpreted liberally so as to capture the essence of the subjects enumerated” in the norms.
The ministry has further clarified that one-off events such as marathons, awards, charitable contribution, advertisement, sponsorships of TV programmes, etc., will not qualify as part of CSR expenditure.
The expenses incurred to fulfil any regulation will also not be counted as CSR expenditure, nor would the salaries paid by the companies to regular CSR staff as well as to volunteers, the ministry said.
“The expenditure incurred by foreign holding company for CSR activities in India will qualify as CSR spend of the Indian subsidiary if, the CSR expenditures are routed through Indian subsidiaries and if the Indian subsidiary is required to do so as per section 135 of the Act,” the ministry said in the order posted on its website.
The ministry has said that contribution to a corpus of a trust or society would qualify as CSR expenditure as long as such an entity is “created exclusively for undertaking CSR activities”, or “where the corpus is created exclusively for a purpose directly relatable” to the subjects covered within Schedule VII of the companies law, which deals with corporate social responsibility.
A registered trust, in this case, says the ministry, “would include trusts registered under the Income Tax Act 1956, for those states where registration of trust is not mandatory.”
Amarjit Chopra, a former president of Institute of Chartered Accountants of India (ICAI), said that the government has sought to liberalize the activities that companies can undertake to fulfil their CSR obligations.
“Put simply, they have told the companies that they can take some liberties and go outside the scope of the activities prescribed under the Act,” he said.
Pavan Kumar Vijay, managing director at New Delhi-based financial and legal consultancy, Corporate Professionals India Pvt. Ltd, while agreeing with Chopra’s view, said one major change brought about by the order is the inclusion of the so-called “consumer-protection services” under the ambit of corporate social responsibility.
“Representations were made by several sections of the industry on this, and the government has accepted this view,” he said.
The various “consumer-protection services” include provision of an effective consumer grievance redressal mechanism, protection of the consumer’s health and safety, sustainable consumption, consumer service, support and complaint resolution.
The new companies law mandates companies with a net worth of more than Rs.500 crore or a revenue of more than Rs.1,000 crore or a net profit of more than Rs.5 crore to spend 2% of their average net profit over the three preceding years on CSR activities.
While non-compliance will not be penalized, companies will be required to disclose the reasons for this, effectively making such spending mandatory.
The clause relating to CSR was a key provision in the long-pending legislation to overhaul the outdated companies law of 1956.

Conference on Healthcare Branding, Marketing & Profitability


Sat, 19th July 2014, Chennai

AMEN, India’s leading Healthcare Management Event Organizers, in association with Value Added Corporate Services, Chennai present a 1 Day Conference and Knowledge Forum on HEALTHCARE BRANDING, MARKETING & PROFITABILITY on Saturday, the 19th of July 2014 at Chennai. Some of the finest speakers across the country will talk about ways of increasing profitability through effective Brand Strategy, Advertising, Social Media Marketing, Medical Tourism etc.

As consumers become more engaging in their Hospital & Healthcare decisions, Entrepreneurs should take banding as top priority. Until recently, Hospitals never felt the need to advertise their services .. but fierce competition has forced them to brand and market their services to retain even their local consumers.  With increased attention of the consumers to their healthcare options and services, a positive brand recognition has become increasingly critical. In order to develop a strong brand, hospitals must gauge the likes and dislikes of its consumers as great hospital brand appeals to those that connects with its people. Therefore as competition increases, hospitals and healthcare organizations need the right mix of Branding and Marketing that will definitely impact their Profitability.

  • Organized by : AMEN
  • In association with : Value Added Corporate Services
  • Media Partners
    • Healthcare Executive
    • Healthbiz India
    • Medgate Today
    • eHealth
  • Internet Partner : Medicards
  • Electronic Media Partner : Care World TV


  • Hospital & Healthcare Branding and Advertising.
  • Current Trends, Issues and Future Challenges in Hospital Marketing
  • Effectively Positioning & Re-positioning your Brand.
  • Dos and Dont’s in Positioning your Brand
  • International Marketing Strategies
  • Innovative Techniques for Medical Tourism.
  • Social Media Marketing for Healthcare.
  • Make the best out of Facebook, LinkedIn, and Twitter in Marketing your service.
  • Selling strategically to enhance Profitability.
  • CRM (Customer Relationship Management) in Healthcare and its impact on Profitability
  • Internal Marketing and achieving Customer Delight.



  • An interactive PANEL DISCUSSION on Legal issues & Ethics in today’s Healthcare Marketing processes
  • Case Studies and practical examples shared by Stalwarts from the Industry
  • An innovative Networking opportunity for all Participants.
  • Delegates include Members and Key Decision makers from Top Management of Hospitals and Healthcare Organizations
  • Organized by one of India’s leading Healthcare Management Event Organizers


CLICK HER FOR Registration_Form

    • Individual Delegate : Rs. 5000 per head
    • Group (3+) from one organization : Rs. 3500 per head
    • Individual Student : Rs. 2500 per head
    • Group (5+) from one Institute : Rs. 2000 per head
    • $ 150 (USD) per head


Registration FEE includes :

  • Conference – Full Day
  • Lunch and High Tea
  • Knowledge Material : Presentations of the Speakers *
  • Conference Kit including Folder, Pad, Pen and other necessary accessories
  • Participation Certificate
  • Photographs of the Conference

subject to acceptance by the speaker



Courier a DD drawn in favour of “AMEN Business Solutions” payable at Bangalore along with duly filled Registration Form to the address mentioned below :

No. 233, 6th Main, Rajeevgandhi Nagar, Near Lourdes School,
Nandini layout, Bengaluru – 560096,
Karnataka State, India. 

Ph : 09742439404 / 09035189825

Once Registration Form along with the respective DD is received, our Executive would call / Email you and furnish the required details and confirm Registration…


Carry out an Online Money transfer / RTGS to the following Account :

Account Name : AMEN Business Solutions
Account Type : Current Account
Account Number : 1145201001640
Bank : Canara Bank
Branch : Rajajinagar 1st Block, Bangalore
IFSC Code : CNRB0001145
Swift Code of Foreign Dept. Bangalore : CNRBINBBLFD

Note : In case of RTGS / NEFT (Online Money Transfer), Registration form can be scanned and sent by Email

PLEASE NOTE (Important)

  • Registration Fee is Non-refundable or Non-transferable against any other event. However change in Delegate / Student is possible
  • Students are requested to send /produce a photocopy of their college IDs along with the Registration Form and Fee. Only Students pursuing FULL TIME course are valid for Student Fee.
  • You would receive confirmation of Registration by Email.
  • Physical Receipts and Certificates would be handed over to you on the day of the event
  • Organizers would not be responsible for cancellation / postponement of the Event due to any kind of Natural / Man-made Disaster or unfavorable situation / incident.
  • 15 Minutes of the Conference would be dedicated to Sponsors (if any)


  • Hospital & Healthcare Promoters
  • CEOs and Managing Directors
  • Hospital Administrators and Managers
  • Healthcare Branding and Marketing Professionals & Consultants
  • Healthcare Entrepreneurs
  • Healthcare Management Consultants
  • Healthcare Management Students


Hotel Ramada
Gandhi Irwin Bridge Road,
Next to CMDA Building, Ansari Estate, Egmore,
Chennai, Tamil Nadu 600008



Sajitha Nair

Manager Operations – Events


Ph: +91 9742439404



Tamilnadu mulls accreditation for hospitals offering health insurance

Source: The Hindu Business Line

Tamil Nadu plans to get hospitals offering healthcare services under the State-sponsored health insurance accredited for quality. The move is expected to help healthcare providers adopt standard operating procedures and free patients from needless expenditure necessitated by infection, wrong diagnosis and surgical errors.

The National Accreditation Board For Hospitals and Healthcare Providers will look at 149 objective parameters for entry-level acceptance for small hospitals. For hospitals with bed strength above 50, the board has set over 600 standards. Infection control, pharmacy management, care of patients and patient rights are among key benchmarks. Health centres need pay Rs.10,000 as certification fees, and State health officials are keen to get a good portion of the 834 government and private hospitals offering the insurance scheme.

J Radhakrishnan, Tamil Nadu Health Secretary, said smaller health centres should play a proactive role in getting their facilities accredited so that the scheme could expand further.

C Vijayabaskar, Health Minister, Tamil Nadu, said a meeting to discuss modalities of getting these hospitals accredited and estimate the associated expenditure will take place soon.

He added that the State health scheme has touched over seven lakh lives so far, spending close to Rs.1,509 crore since its inception in January 2012. Over 2.74 lakh patients have received life-saving surgeries at Government hospitals. The scheme has expanded its coverage to 1,016 diseases now, and is looking at including heart transplants.

Improved quality reduces large needless costs for all stakeholders – the insurer, the hospital and the State, said Somil Nagpal, a World Bank health specialist analysing Government health schemes in the country. He co-authored a report “Government-sponsored Health Insurance in India-Are you Covered?” It concluded saying a fourth of India’s population by 2010 was benefited by different ways from Government health schemes.

“Costs of excessive healthcare due to wrong diagnoses and mistakes during surgeries touched $41.5 billion in 2006, a number equal to total healthcare expenditure in India during the year,” he said, adding that the NABH has only 250 hospitals accredited in a country of over one lakh health centres.

Digitising the Consumer Decision Making Process

A brilliant article from Mckinsey that captures the emerging trends.  While it may appear to be relevant for companies in the B2C space it would be increasingly relevant inn the B2B space as more organizations are adapting to the New Social Order,http://

Avoiding doctor-centric Health Solutions

Source: The Hindu

The old adage ‘health is wealth’ was given legitimacy by no less a personage than Professor Jeffrey Sachs, who in 2000, chaired the World Health Organization’s Commission on Macroeconomics and Health (CMH). The CMH report brought forth indisputable evidence of the link between health, development and wealth, arguing that neglect of health entails real costs to the economy — in terms of household expenditures incurred on buying drugs rather than nutritious foods, investments for hospitals rather than factories that generate jobs and impair growth due to reduced productivity and so on. As these impacts are not as easily perceptible as say the closure of a factory, they are routinely forgotten in policy dialogues in India.

Immediate concerns

The Bharatiya Janata Party’s stunning victory raises two immediate concerns: one, the focus on economic growth visualised in terms of physical infrastructure to the exclusion of the social sector, namely health and education; and two, the ideology of ‘minimum government and maximum governance’, so often stated by Narendra Modi in his election speeches. Such a formulation may be appropriate for economic sectors but in the context of health, it could imply a government reneging from its duty to provide primary health care, both preventive and curative, and universal access to public goods like piped water, nutrition and sanitation.

The economic growth and development dialogue needs to centre round the human capability dialogue — that it is the educated and healthy that create wealth, not the illiterate and sick. And given that health markets are plagued by failures due to asymmetry of information, state intervention becomes imperative for ensuring access to public goods. In other words, no country can be “shining” or “incredible” with a balance sheet that shows 40 per cent of its children malnourished, 69 per cent defecating in the open and less than 30 per cent having access to piped water in rural areas, productive lives being cut short by tuberculosis and other infections, and emergence of non-communicable diseases affecting the rich and poor alike.

There is little doubt that the nation’s health is in a critical state and needs immediate attention. The compulsions of earlier coalition politics resulted in soft pedalling on substantive issues that directly impacted outcomes. As each crisis loomed, a knee-jerk policy response was provided. While the United Progressive Alliance government can legitimately take credit for having finally eliminated polio, reduced by half the incidence of HIV/AIDS and accelerated the reduction in maternal and infant mortality, it failed to take hard decisions on two vital issues: the availability and quality of human resources in health and forging intersectoral linkages with social deteriments viz water, sanitation and nutrition.

Doctor-centric approaches serve vested interests in opening more medical colleges in the absence of systems that make them accountable to the quality of the product they produce. The manner in which the private sector is given easy passage to open medical colleges is no less a scam than the 2G — the “presumptive loss” to be calculated in terms of the consequences an unsuspecting patient could face due a poorly trained doctor. In fact, the recent report of U.K. removing from its rolls a large number of Indian doctors due to inadequate training hardly behoves well for India claiming its place in competitive global health markets. Achieving aspirational goals of Universal Health Coverage and the more immediate ones of arresting disease and bringing down morbidity will be dependent on initiating reforms related to assuring the quality of our doctors, our ability to paramedicalise primary care, the effective utilisation of technology and the active engagement of the lay public in the governance of health.

The new government has the onerous responsibility of making up for lost time. It is creditable that Mr. Modi seeks inspiration for his growth model from China and Japan rather than the U.S., which is a high-cost, specialist-driven model. China and Japan did not jump into health rights or health security for all without first attacking the causal factors responsible for ill-health. China started its “healthy China” narrative by first ensuring simpler and more basic services like access to water and toilets, good nutrition, access to public health at the community level and promotive health for forming sanitary habits like drinking boiled water, bringing to mind Mr. Modi’s call for instilling the values of cleanliness and hygienic habits in his thanksgiving speech in Varanasi. The difference in outcomes between China and India (in the table) will explain the importance of the paths we have chosen.

The question boils down to choices in resource allocations. Achieving universal access to the basket of public goods listed above requires an estimated Rs.10.8 lakh crore against which the Planning Commission has barely allotted 40 per cent during the 12th Plan period. Primary health care is itself underfunded — just meeting the National Rural Health Mission standards needs 3 per cent GDP against which hardly 1 per cent is being allotted.

The new government must undertake institutional reform to assign to the different layers of governance their functional responsibilities.

Highest priority must be accorded to resource allocation for public goods and implementation must be monitored at the Prime Minister level. Attention to water and sanitation alone will bring down morbidity and mortality by half and improve public health in a manner that doctors, medicines and hospitals may not be able to do.

Issues such as pricing, patenting, international agreements, quality control and regulation of drugs must be integrated and a cohesive drug policy formulated.

Multiple schemes related to nutrition — the Public Distribution System, food law, mid-day meal and Integrated Child Development Services programmes — must be revamped and integrated. This will reduce wastage and duplication.

The relationships between public and private sector in health, between the Centre and States, between the various hierarchies of human personnel such as doctors, nurses and paramedics, and between allopathy and other systems of medicine must be reworked through a broad and consultative process, which will reduce duplication and enable more cost-effective use of resources.

Finally, central funding must be provided to States (conditional to good governance) in terms of a State policy on human resources — training, recruitment and deployment and establishment of systems that ensure the synchronisation of all inputs.

India does not need any more reports. What is needed is sheer hard work to implement recommendations already available.