A brilliant article from Mckinsey that captures the emerging trends.  While it may appear to be relevant for companies in the B2C space it would be increasingly relevant inn the B2B space as more organizations are adapting to the New Social Order,http://http://www.mckinsey.com/Insights/Marketing_Sales/Digitizing_the_consumer_decision_journey?cid=DigitalEdge-eml-alt-mip-mck-oth-1406

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